The video is definitely considered a core part if not the core part of our strategy for introducing people to Dropbox. Overall I'm positive the existence of the video increases conversions by a hefty margin, and probably gets us several thousand signups a day that we wouldn't have otherwise The video's true value lies in convincing someone who wouldn't have otherwise signed up to do so - thus I think the actual boost provided the video is even greater than the 33.2/30.0 that the previous stat might suggest, since a decent chunk of the 30% who didn't view the video but still signed up were probably already predisposed to do so In general, measuring the absolute impact of the video is a little tricky, because there are always going to be people who already know they want to sign up for/install Dropbox, and thus won't bother to view a video.

On the referral register page (the page people see when they are invited by a friend to join Dropbox), the conversion rate goes up from 30.0% to 33.2% when the video is viewed, this is probably an underestimate of the video's actual impact (see the next note) In the past month, the video was viewed 750k times During the week, the video gets nearly 30k hits a day (that threshold should be crossed soon)

Recently, I received an email from Albert Ni at DropBox that provides a look at the role the video plays and how it’s performing. Like most in the video business, we’re always looking for data or other evidence that a video has a positive impact.įrom time-to-time I check with Dropbox about the video and how it’s impacting their business.

As you may know, we worked with Dropbox on the video that appears on the front page (when not logged in).

Download dropbox video